Summer Newsletter

The summer is a great time for Show Ready Events.

July 10th, 2012

As we learned from Shawnna Estrella’s recent blog post, it’s a time where we re-claim our balance – both personally and professionally. In addition to taking time to breath,

reconnecting with our family and friends, and enjoying the beautiful weather, we

reflect on the past year and begin looking towards the next.

Looking back we could not be prouder of our role in the successful 2012 FIRST

Robotics Competition (FRC) season. Through careful, client based communication

Show Ready Events’ small core team was able to plan and manage 52 FRC regional

competitions across the United States, Canada and Israel.

A lot goes into making these regionals happen – a lot of people, a lot of places

and a lot of dollars. To give you an idea, seven SRE full timers planned each

regional, and 42 professional consultants were hired to help execute them. Fifty

venues and approx. 450 vendors, from caterers to carpenters, were used. And

roughly one million dollars was spent on catering for staff, volunteers, judges

and VIP’s. Like I said, a lot people, a lot of places and a lot of positive

results!

Those numbers do not include the FIRST Championship where approx. 30,000 FIRST

teams and fans from across the globe assembled at the Edward Jones Dome and

America’s Center Convention Complex in St. Louis, MO. This one show featured

hundreds of matches, big ceremonies, and dozens and dozens of meetings. During

the event over 18,000 hotel rooms were booked and over $500,000 was spent on

catering for staff, volunteers, judges, and VIP’s. We are constantly amazed at

how large this show gets, and how many moving parts it includes.

It’s impossible when reflecting on the year to not think about how fortunate we

are to have such a wonderful client in FIRST. It’s easy to work so hard for an

organization when you truly believe in their mission. We know not every company

is able to say that; we are so thankful!

After looking back and counting our blessings we begin to look towards the

future. We think about how we can improve every aspect of every show. How can we

simplfy? How can we go bigger? By continuing to work closely with our clients,

partners and venues, ask the right questions, offer interesting concepts, and

being open minded to change. Or more simply put....”We’re working on it”!

Happy Summer friends!